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I think in a lot of ways, there's a lot of triumph in this record, but we don't sacrifice the yin and the yang, because sometimes you've got to fall in a hole to figure out how to get out it. You're not going to be defined by your failures you're going to be defined by the fact that you refused to give up. You've got to learn from those things, because that's what teaches you. The other side of that is just not being afraid of your failures, not being afraid of things in life that you want to achieve and what you want for yourself personally and for the people around you, but not dwelling on your failures. That's a lot of what 'Attention Attention' is based on - it's based on being a human being, and not forgetting that we are here on this planet together. One is I see the album helps people gain back their empathy for each other. I think when I look at the album a year afterwards from when it was released to where it is now and how it's really taken a life of its own, I think it's a record that really establishes a couple of things. Whether you're a man or a woman, whether you're young or older, what your religion is, your ethnicity, where you came from - the thing about rock n' roll and the rock 'n' roll community is, it doesn't matter who you are, or where you've been or where you're going.

What we want people to take from it is it really is a story album, but whoever you are, we feel like it has points and different viewpoints for each individual. On the group's latest album, 'Attention Attention':īrent: 'When we started talking about the album after it had been finished and it was ready to go and ready to be presented to the world, we did use the term 'concept record' for a little while, but for us personally, because it was such a personal record, 'Attention Attention' for us, it's about the four of us. We just always try to stay humble as to why we started it - because we wanted to write songs, we wanted to play for people and we felt like we had something to say.' I think think there's still more places to play. We've very humble and very receptive and very respectful of the fact that the platform to be ourselves. You have to pinch yourself still to this day. We walk out on stage, and it's still like being in the third grade forever. Where we are now, it's interesting, because we've never forgotten about when we started almost two decades ago. We only have one boss, and it's everybody in the audience. We've just never had a Plan B overall - the main focus was SHINEDOWN and what we had to say and what we still have to say, because we do feel that we're relevant, or at least that's what the public around the world tells us. The major part of what we do is built around honesty, no matter what. A few excerpts follow (as transcribed by BLABBERMOUTH.NET).īrent: 'Being in the industry the last 18 years, we've seen a lot of great bands come and go.

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The full conversation can be streamed below. At its core, Attention Attention is a fun, engaging ride, maintaining Shinedown's power while making subtle bids to attract a wider audience.SHINEDOWN vocalist Brent Smith appeared on the May 12 edition of 'Whiplash', a weekly program hosted by Full Metal Jackie that airs on the Los Angeles radio station 95.5 KLOS. Outliers include the thematic pairing of the uplifting 'Get Up' and the honest 'special,' which surprise with their heart and clarity, hinting at a potential for even further sonic evolution and lyrical positivity on subsequent releases. Old-school fans will appreciate the classic feel of 'Monsters' and 'Creatures,' two no-frills moments that harken back to their early days. Streamlined yet potent, 'The Human Radio' and 'Darkside' play with programming flourishes and pop hooks, even injecting some Auto-Tune into the latter. 'Devil' and 'Black Soul' kick the doors in before 'Pyro' engulfs listeners with its riff-heavy, propulsive overdrive. Produced by the band's bassist Eric Bass, Attention Attention is expertly crafted and lives up to its name, maintaining high energy on 14 tracks of fuel-injected might that aligns with mainstream-friendly bands like the aforementioned Imagine Dragons, AWOLNATION, and X-Ambassadors (especially on tracks like the 'Sail'-esque 'Kill Your Conscience'), as well as Royal Blood, and even a little late-era Muse. Packed with propulsive anthems that are less Breaking Benjamin and more Imagine Dragons (albeit with a lot more muscle), Attention is another step in the band's evolution away from the murky post-grunge sludge of their early work. Continuing the tone shift of their 2015 effort Threat to Survival, Florida hard rock outfit Shinedown further amplify the polished pop sheen on their sixth set, Attention Attention.

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